Posted in business, CLEP

CLEP Marketing

The Marketing exam is a great first CLEP for your teen. It is considered one of the easier CLEP tests. The content is manageable in a semester and is a great 1/2 credit elective for high school students that can yield three college credits.

Already confused? watch Jennifer Cook DeRosa’s “What is CLEP?” video

If you want simple, select a textbook and simply have your teen read it.  That will cover the curriculum. I found Glencoe Marketing Essentials to cover the majority of the topics on the CLEP test. Older books are easy to obtain inexpensively. You’ll want to follow learning with some test prep and maybe a few practice tests.  In Jennifer’s home, she consistently uses a layering technique to teach her children subjects that will also be part of a CLEP exam.  She likes to include documentaries, homework, field trips, research papers and the like- but how deep you dive is really up to you. Watch Jennifer’s video explaining how to layer resources.



Introductory Marketing

Overview

The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services, and not-for-profit marketing. You’re expected to have a basic knowledge of the economic, demographic, social, cultural, political, legal, and technological trends that are important to marketing.

The examination contains approximately 100 questions to be answered in 90 minutes. Some of these are pretest questions that will not be scored. Any time candidates spend on tutorials and providing personal information is in addition to the actual testing time.

Knowledge and Skills Required

The subject matter of the Principles of Marketing examination is drawn from the following topics in the approximate proportions indicated. The percentages next to the main topics indicate the approximate percentage of exam questions on that topic.

Role of Marketing in Society (8%–13%)

  • Ethics
  • Nonprofit marketing
  • International marketing

Role of Marketing in a Firm (17%–24%)

  • Marketing concept
  • Marketing strategy
  • Marketing environment
  • Marketing decision system
    • Marketing research
    • Marketing information system

Target Marketing (22%–27%)

  • Consumer behavior
  • Segmentation
  • Positioning
  • Business-to-business markets

Marketing Mix (40%–50%)

  • Product and service management
  • Branding
  • Pricing policies
  • Distribution channels and logistics
  • Integrated marketing communications/promotion
  • Marketing application in e-commerce

Study Resources

Most textbooks used in college-level principles of marketing courses cover the topics in the outline given earlier, but the approaches to certain topics and the emphases given to them may differ. To prepare for the Principles of Marketing exam, it is advisable to study one or more college textbooks, which can be found in most college bookstores. When selecting a textbook, check the table of contents against the knowledge and skills required for this test. Please note that textbooks are updated frequently; it is important to use the latest editions of the textbooks you choose. Most textbooks have study guides, computer applications, and case studies to accompany them. These learning aids could prove useful in the understanding and application of marketing concepts and principles.

Textbooks

A survey conducted by CLEP found that the following textbooks are among those used by college faculty who teach the equivalent course. You might purchase one or more of these online or at your local college bookstore.

  • Armstrong and Kotler, Marketing: An Introduction (Pearson/Prentice Hall)
  • Bearden, Ingram, and LaForge, Marketing: Principles and Perspectives(McGraw-Hill/Irwin)
  • Boone and Kurtz, Contemporary Marketing (South-Western)
  • Etzel, Walker, and Stanton, Marketing (McGraw-Hill)
  • Kerin, Harley, Berkowitz, and Rudelius, Marketing (McGraw-Hill/Irwin)
  • Kotler and Armstrong, Principles of Marketing (Prentice Hall)
  • Lamb, Hair, and McDaniel, Essentials of Marketing (South-Western)
  • Lascu and Clow, Marketing Frontiers, Concepts, and Tool (Atomic Dog)
  • Perreault and McCarthy, Basic Marketing: A Global Managerial Approach(McGraw-Hill)
  • Pride and Ferrell, Marketing (Houghton-Mifflin)
  • Solomon, Marshall, and Stuart, Marketing: Real People, Real Choices(Pearson/Prentice Hall)
  • Zikmund and d’Amico, Marketing (South-Western)

You can broaden your understanding of marketing principles and their applications by reading articles in newspapers and business publications such as The Wall Street JournalBusiness WeekHarvard Business ReviewFortuneAd Week, and Advertising Age. Journals like Journal of MarketingMarketing TodayJournal of the Academy of Marketing SciencesAmerican Demographics, and Marketing Week can be found in most college libraries.

Score Information

Credit-Granting Score for Principles of Marketing

ACE Recommended Score*: 50
Semester Hours: 3

Each institution reserves the right to set its own credit-granting policy, which may differ from that of ACE. Contact your college as soon as possible to find out the score it requires to grant credit, the number of credit hours granted, and the course(s) that can be bypassed with a satisfactory score.



Homeschooling for College Credit Recommends…

The best CLEP prep book on the market for this exam is the REA CLEP Principles of Marketing book. It includes practice tests in the back that explain “why” an answer is right or wrong.  HIGHLY recommended.

Free-CLEP-Prep has a free study guide and a YouTube channel playlist. You can also purchase their Quick Prep Package which includes a Quick Prep Sheet PDF and a professionally narrated MP3 version and access to two practice tests.

InstantCert has an online flashcard study program and a Specific Exam Resource file where members share feedback about the exam in real time.  Use code 100150 to get $5 off the $20 cost.

Free online flashcards are available at Quizlet. Simply search “marketing clep” and you will find lots of options.

The US Small Business Association has a short Marketing 101 course with worksheets. This 30-minute interactive course would be a great introduction to the topic of marketing.

Standard Deviants Marketing DVD series.  My daughter loved this series and watched it twice! It’s a little cheesy and very 80’s, but that is part of its charm. I was able to find them used on Ebay for a reasonable price.

Saylor Academy offers a completely free Principles of Marketing online course. They offer an exam that awards college credit for $25.

The Modern States organization offers a completely free Principles of Marketing video-based online course. As a bonus, they are currently issuing vouchers to take the CLEP exam for FREE to anyone who asks.  Reducing your CLEP cost to $0? Yes, please!

 

If you’re looking for something on paper, try a laminated study sheet.  There are a ton of them covering dozens of subjects.  You can almost always get them for under ten bucks, and they will outline and zero in on all the major topics/dates/names/etc. for the subject without fluff.   Marketing Quickstudy Reference Guide

Posted in business, College Admission, College Majors, Computer Science, Distance Learning, Free Tuition

University of the People

I have 2 over-reaching principles that guide what type of college content I share with you, and University of the People breaks both my rules.

(1)  Colleges I share must be Regionally Accredited – this one isn’t.

(2)  Colleges I share must be open to high school homeschooled students – this one isn’t.

So, why keep reading?  Because this college is worth knowing about, even if it isn’t the right fit for your teen.  In this post, I want to make a case for the University of the People. You probably know someone who would love to attend college if cost weren’t a barrier. Perhaps this IS a degree your teen would consider?   University of the People is a university doing amazing things, and they’re worth considering.


Accreditation

I have to go there, just for a minute.  My first rule, that colleges mentioned must be Regionally Accredited (RA), is important within the context of what we do here because many careers and professions won’t acknowledge a degree that isn’t RA. Nursing, Medicine, Pharmacy, Accounting, public school K-12 teaching, Engineering, college teaching, Dietetics, Social Work, Architecture, and many others – including those that require a state license, almost always specify a “Regionally Accredited” degree.  Being “accredited” without the word “Regional” is not the same thing.    If your teen earns non-RA college credit, it will almost never transfer into an RA college (all community colleges and public universities are RA), while RA college credit readily transfers into other RA colleges.  So, as you can see, you can’t go wrong choosing RA.

Let me also add that when I tell you a handful of careers specify an RA degree, there are twice as many careers that don’t/won’t.  For instance, careers in business, computers, fire science, technology, military, ministry, drama, music, management, law enforcement, and numerous vocational programs (culinary arts, cosmetology, automotive, plus others) don’t care.  In fact, within certain fields, accredited is accredited; there is no distinction.   I am quite comfortable suggesting non-RA colleges to mid-career adults who are already in their career and simply need to check the box with an accredited degree in something.  I’m usually quiet when it comes to non-RA degrees for teens since there is usually so much uncertainty, but in this post, I’ll let you decide.

University of the People is accredited, but they are not Regionally Accredited.

Quick Back Story

In 2009, UoP was a tuition-free startup in California that nobody heard of and a guy surrounded by a few volunteers.  They offered one or two degrees initially, and since the college wasn’t accredited, they launched without much love from the higher education community.  In addition, they only accepted a handful of students (mostly non-American), so even if you didn’t mind their lack of accreditation, you still might not get in.  If you got in, you couldn’t transfer in ANY of your previous credit, they didn’t accept CLEP, and it was a little disorganized.  An early argument against their initiative is that it’s just as much work to earn an unaccredited degree as an accredited one.   I got the impression that they were a MOOC that wanted to be a college, and that they would fizzle out shortly (or start charging tuition).  If you’d like to see what the NY Times had to say about UoP in 2009, you’ll enjoy this story from their archives.

But then….

February 2014 UoPeople received accreditation from the Accreditation Commission of the Distance Education Accrediting Commission (DEAC), a U.S. Department of Education authorized accrediting agency. This can be verified at http://www.deac.org/

So, this got people’s attention.  In addition, they started getting a lot of support in the university community.  Their list of volunteer university leadership includes:

In addition to the added credibility of a real leadership team and accreditation, they expanded their degree offerings to their current menu:boy3.jpg

Business Administration

  • Associate
  • Bachelor
  • Master

Computer Science

  • Associate
  • Bachelor

Community Health Science

  • Associate
  • Bachelor

For those who don’t need a Regionally Accredited degree, this university just got real. University of the People is now considered a legitimate online university and is listed in the US Department of Education Database as accredited.  Wow!


Tuition-Free

University of the People is the first worldwide tuition-free university.  They are totally online (no room and board cost), provide your textbooks (electronically, so no shipping or rental fees), and don’t charge tuition. But, they do charge a test proctor fee ($100) at the end of each course for the final exam.  In addition, if $100 is a financial hardship, they also offer scholarships!  From their website:

It is the University’s mission to provide affordable, tuition-free education for everybody. UoPeople is tuition-free, not free. You will never be asked to pay for courses, course material or annual enrollment fees. There is a nominal $60 Application Processing Fee for all applicants as well as a $100 Exam Processing Fee for each exam ($200 for the MBA). Based on this, an associate’s degree can be completed in 2 years for $2060,  a bachelor degree can be completed in 4 years for $4060, and an MBA can be completed in 15 months for $2460. UoPeople will never request these amounts upfront, but rather students will pay each Exam Processing Fee by the end of each exam period. These modest fees ensure that the University remains sustainable and can continue to provide quality education for everybody.

There are scholarships available for those students who cannot afford the nominal processing fees of the University. It is the University’s belief that everyone deserves the right to an education, and that no one should be left behind due to financial constraints.


Transfer Credit

(from UoPeople website)  What Credits Are Accepted at UoPeople?

University of the People will consider transferring credits earned at accredited US universities and accredited universities outside of the U.S. UoPeople will also consider credits earned from College Board AP tests or evaluated by ACE (including CLEP).

UoPeople will consider accepting transfer credit for a course in any instance in which the course content is equivalent to that of one of UoPeople’s courses or in which the course may be used towards an elective credit in a UoPeople degree program. UoPeople may award the transfer of up to 50% of the required program credits.

Ok – so, let’s talk about transfer credit, and how this applies to my second rule:

Colleges I share must be open to high school homeschooled students – this one isn’t.

It’s true that as a homeschooled high school student, you wouldn’t be eligible for admission.  (18 years old and a High School Diploma are required for admission) but with their new transfer credit acceptance policy, you can DIY 50% of this degree while you’re still in high school.  For those seeking an Associate’s Degree, that allows for 30 credits of transfer, and for those seeking a Bachelor’s Degree, you’ll be allowed to transfer in 60 credits.

Let me add, that while they will accept credit into their program, it is unlikely that you’d get to transfer course credit out of their program into a different program. In other words, if you start there, finish there.

Last comment:  this is not a self-paced independent study program.  They have 3 terms per year, an academic calendar, application and graduation cycles – the whole thing.  So, if you’re considering the program, you’ll have to verify the application period in advance.

DIY 30 or 60 credit transfer plans by request:  I want to extend an offer to help any parent or teen match up the correct CLEP, AP, DSST, or ACE credits to align with the max allowable credit accepted by University of the People.

If you or your teen plans to attend, email me at cookderosa@aol.com or send me a message and we’ll get started.

Any degree plans we create will be shared here to help others.


If you’d like to hear from someone much smarter than I am, the founder of Univerity of the People, Shai Reshef, gives a TED talk about how higher education is changing “from being a privilege for the few to a basic right, affordable and accessible for all.”